Sea Air Space Rebrand

  • Graphic Design
  • Integrated Marketing
  • ID Creation
Project 37 weeks

The Navy League’s Sea-Air-Space Exposition was founded in 1965 as a means to bring the U.S. defense industrial base, private-sector U.S. companies and key military decision makers together for an annual innovative, educational, professional and maritime based event located in the heart of Washington, DC.  Sea-Air-Space is now the largest maritime exposition in the U.S. and continues as an invaluable extension of the Navy League’s mission of maritime policy education and sea service support.

The Skapa Group created the show identity, and designed all the visual communication assets for all pre-show, during and post show graphic support tools. The work included a brand standards for vendors, email campaigns, print collateral, way finding and event signage, app creative support and presentation templates to ensure a strict line of continuity throughout the show.